In 2009 we started developing mobile apps using a hybrid approach of native and web code. They reached more than 2 million downloads with freemium monetisation and 40 thousand daily users at peak usage. Due to the overall market conditions, we had to pivot and created a market-making Bitcoin arbitrage bot in 2013.
Our endeavour has always been bootstrapped due to the lack of venture capital in Brasil. In 2016 we started working as an outsourced contractor to foster our local community and finance our most ambitious products keeping us autonomous with skin in the game. An organic self-sustaining organization that doesn't have to act as a self-harming predator growing at all costs in order to have a return on investment.
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The real potential of the web as an information tool is been underachieved. Innovation and the mass adoption of disruptive technology reside in our hands to create and consume at will. We’re, for better or for worse, always on. And this is both part of the problem and part of the solution for how we evolve as individuals and as an information society in the age of integral syncretism.